Business Organization and Environment
Business Organization and Environment or Nature of Business for UWP and Kos.
Which aspects could be included in Palouk's business plan?
It should include:
- An executive summary, which is an overview of the business start-up.
- The name of the business, its address, its legal structure, its aims and objectives, which in this case would be the increase of its scale of operations and to buy the lorry to collect larger quantities of produce in remote areas.
- The business opportunity: a description of the product or range of products to be made, the quantity to be sold and the estimated price, as it is said in the case, the expansion of its business would be very profitable, as long as the UWP Mission remained in Loyka.
- The market: the size of the potential market, in this case, there wouldn’t be that much competition.
- Personnel: he could probably employ other people since he wants to increase the scale of operations.
- Buying and production: Where would he buy its materials and produce them.
- Premises and equipment: the equipment and premises needed in order to build its products.
- Financial forecasts: in this case, it is said the expansion would be very profitable.
SWOT Analysis
UWP
| Strenghts | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| * This humanitarian project would remotivate the troops by providing a change of routine, by giving them a sense of achievement, and by building positive relationships with the local population. (47-49) | *The reputation of the UWP troops gradually deteriorated. (25)
* Moreover, “the Olive Hats” in Loyka started to resent being there and motivation was beginning to deteriorate. (28-29) * some peacekeeping troops would need extra training in construction skills and safety procedures. (92-93) |
* The existing University Campus was small, old and in need of extensive repair. (76 - 77) | * However, opposition to the UWP presence grew as did violence against the troops. (or weakness) (27)
* As a result, there was a significant decrease in the number of doctors in Loyka. (68-69) * Conservatives in the country, Kos warned, would be strongly opposed to Loykese women receiving care from foreign male doctors. (73-74) * Kos feared that a university built by the UWP would become a symbol of foreign intervention in Loyka and would make it a target for critics of the government and of the UWP presence in the country. (79-81) |
Kos
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PESTLE Analysis
UWP
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Kos
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Ansoff Matrix
UWP
Product Development UWP would be Product development because they have already been for a while in Loyka therefore they are in the same “market” and with the construction of either the hospital or the university it would be the “product” (in this case a service)
Kos
Market Penetration for Kos
Strategic, tactic and operational objectives (apply to UWP)
Strategic and operational objectives both help to Loyka in decision-making in order to know how to achieve the aims of either the university or the hospital. It is as important for Loyka to set operational objectives as strategic objectives. As seen in this case, these type of objectives would allow General Pierce to fulfill the two objectives given to her: improving the image of the “Olive Hats” (strategic) and the remotivation of their troops (operational). If a hospital were to be constructed, prenatal care might have to be taken into account for an operational objective. On the other hand, for the construction of a university, there might be the need to rebuild the social infrastructure, which could be a strategic objective. As seen in this case, the setting of both types of objectives are important to Loyka, since the company could see which objectives are more likely to be achieved in order to know which construction is the most suitable.
Tactics: Are short-term objectives which help achieve the strategic objectives. In this case, a tactic could be the finding of a source in which something could be used in order to improve the image of the “Olive Hats”.
Glosary
Na
References
If Any...